In a move to address significant workforce challenges reinforced by the Defence Strategic Review (DSR), Defence Force Recruiting is implementing a new recruiting model following the introduction of an external brand.
CAPTION: A Mobile ADF Careers Centre has been launched aimed at reaching rural and regional Australia. Story by Major Tim Sydenham.
The new brand, ADF Careers, brings Navy, Army and Air Force recruiting under a single banner in a fresh approach to how the ADF markets itself to potential candidates.
Chief of Personnel Lieutenant General Natasha Fox acknowledged there was a need to improve how the ADF workforce was recruited.
“The reform and new approach has been in design for some time to ensure that we get it right,” Lieutenant General Fox said.
“I’m confident that we can deliver a better system, and seek the support of all of our people as we move forward to a new model.”
CAPTION: Corporal Alanah Dever with Chief of the Defence Force, General Angus Campbell. Photo by Rodney Braithwaite.
Under the ADF Careers brand, Navy, Army and Air Force advertisements will be in market all of the time, with an integrated ADF advertising campaign set to launch in July 2024.
Defence’s new recruiting services capability partner, Adecco Australia, has opened state-of-the-art ADF Careers Centres in Sydney, Melbourne, Brisbane and Perth.
A Mobile ADF Careers Centre will also be on the road, aimed at reaching rural and regional areas Defence may not have been able to get to in the past.
“Over the next 12 months, the ADF recruiting system will undergo further transition to increase recruitment volume, decrease application processing times and provide an improved candidate experience,” Lieutenant General Fox said.
CAPTION: The new Mobile ADF Careers Centre showcased in Sir Thomas Blamey Square. Photo by Rodney Braithwaite.