New look for Defence recruiting

In a move to address significant workforce challenges reinforced by the Defence Strategic Review (DSR), Defence Force Recruiting is implementing a new recruiting model following the introduction of an external brand.

CAPTIONA Mobile ADF Careers Centre has been launched aimed at reaching rural and regional Australia. Story by Major Tim Sydenham.

The new brand, ADF Careers, brings Navy, Army and Air Force recruiting under a single banner in a fresh approach to how the ADF markets itself to potential candidates.

Chief of Personnel Lieutenant General Natasha Fox acknowledged there was a need to improve how the ADF workforce was recruited.

“The reform and new approach has been in design for some time to ensure that we get it right,” Lieutenant General Fox said.

“I’m confident that we can deliver a better system, and seek the support of all of our people as we move forward to a new model.”

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CAPTIONCorporal Alanah Dever with Chief of the Defence Force, General Angus Campbell. Photo by Rodney Braithwaite.

Under the ADF Careers brand, Navy, Army and Air Force advertisements will be in market all of the time, with an integrated ADF advertising campaign set to launch in July 2024.

Defence’s new recruiting services capability partner, Adecco Australia, has opened state-of-the-art ADF Careers Centres in Sydney, Melbourne, Brisbane and Perth.

A Mobile ADF Careers Centre will also be on the road, aimed at reaching rural and regional areas Defence may not have been able to get to in the past.

“Over the next 12 months, the ADF recruiting system will undergo further transition to increase recruitment volume, decrease application processing times and provide an improved candidate experience,” Lieutenant General Fox said.

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CAPTIONThe new Mobile ADF Careers Centre showcased in Sir Thomas Blamey Square. Photo by Rodney Braithwaite.


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9 thoughts on “New look for Defence recruiting

  • 24/07/2023 at 10:07 am
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    I have a grandson who has been applying to join the army for the past 2 years and still keen as ever. The recuiting office staff are still giving idle promises but no action. He if fit and ready to go. I thought the military were trying to attract?

    Reply
  • 23/07/2023 at 6:09 pm
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    As an ex infantry WO2 my grandson pumped me for info on army life. He was keen to join up. I never discouraged him but I didn’t encourage him either. So off we went to the recruiting centre in Wollongong for an info night on the army. Well what a disappointment, first on came a RAAF corporal tell us all about his life in the Ronny Raf. Then a Sgt Cook from the RAN drivelling about food in the defence force. I asked where is the Army reprehensive and they said he was on leave… WTF. There was 14 people in the room all looking perplexed at that statement. I looked at my grandson and he just rolled his eyes. The 2 goons giving the presentation were vague and gave the general feeling that they didn’t want to be there after all it was 1830!!!. My grandson could have given a far better presentation than these 2 idiot.
    A very sad situation because finally he decided to nor join up, but that may be a good thing in the end.

    Reply
  • 23/07/2023 at 2:42 pm
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    The majority of our defence force personnel are and always will be, men! Men is what we need, but look at the photos above, for Pete’s sake lower the emphasis on women.
    Don’t believe advertising agencies or let them have free reign, emphasise the male responsibility in defence. We might just get responsible males and the women will follow.

    Reply
    • 23/07/2023 at 3:37 pm
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      I agree some points about females in the Army. They should be in admin policy making and nursing. While outfield i have noticed the benefits of being a female. Less work more sleep during the day and hook straight after field, even field promotion. That makes the males incapable while majority of work done by males. Army culture should be reviewed

      Reply
  • 23/07/2023 at 11:52 am
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    They will always have a problem with recruiting while the ADF uses the present strategy.The first thing they need to do is sack Campbell, he is a bloody fraud and Australia has woken up to him. For the ADF Commander, a general is needed who will stick up for his soldiers, not some creep who throws them under a bus to advance his own career.
    Next the female members should not be allowed into our infantry battalions, having the girls in the fighting units lowers the physical standard of the unit and can potentially be the cause of good soldiers being discharged, as and time and time again when they are on ships good sailors and officers have been accused of sexual harrassment or worse and been discharged, if they were’nt there that would not happen. Their place is in administration jobs or used as drivers.
    The army should go back to having their own cooks, and not rely on outside contractors for those tasks.

    Reply
    • 23/07/2023 at 1:01 pm
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      It is interesting what you are saying about our female grunts. But have you got any examples of which you describe in Inf Battalions?

      Reply
  • 23/07/2023 at 11:45 am
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    But Constable, I couldn’t see the bus because it blended into the background!

    But top marks to whoever took the photo, for lining up the painted trees with the real ones behind 🙂

    Reply
  • 21/07/2023 at 12:54 pm
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    Talk about selling an unsalable product ???

    Join a Military that hasn’t Won a War in 80 years!

    Join a Military that ONLY fights for another Countries interests!

    Fight with the latest 20th Century Training, Tactics and Technology in a 21st Century Battlefield!

    Strict Gender ratios to ensure your Cultural and Social needs!

    Free Gender re-assignment also available now!

    A guaranteed increased Suicide rate upon Discharge!
    (+27% for Men . + 107% for Women).

    You post-service care provided by the World Famous D.V.A.!

    Come on, what have YOU to got to lose?
    (Life, Soul, Limbs, Mental Health and Moral Compass not covered in this offer).

    ENQUIRE TODAY WITH THE AUSMERICAN DEFENCE FORCES!!!

    DUTY FIRST.

    Reply
    • 23/07/2023 at 11:33 am
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      Talk about hitting the nail on the head….. You have my vote Mick.
      I heard something like fire and urinate…. that sounds about right.

      Reply

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