Like a giddy kid, I watched the CONTACT web-site stats counter for weeks, waiting for that record 4 mil to tick over so I could brag about it.
And it happened today [20 December] – more specifically, sometime overnight when I wasn’t actually watching.
Last year, the CONTACT web site topped out at 3.8million page views for the year – and I was ecstatic.
By mid this year I had a fair inkling we were on track to beat last year’s record – and, with a couple of weeks left to go, we’ve already topped the magic 4,000,000 mark.
Making that number even more remarkable is that our average unique visitors per month has actually declined, from about 46,000 last year to just over 30,000 per month this year – which means our web-site visitors are reading more pages on every visit and staying on our site much longer too (see below).
So, thank you CONTACT fans for being so engaged with our content and helping us to set a new record year after year.
Now the pressure’s on to improve the numbers next year.
Audience Stats 2019:
CONTACT Air Land & Sea magazine:
As of 1 January 2020, CONTACT had 12,490 subscribers.
CONTACT Air Land & Sea magazine is…
- produced electronically only
- available by free subscription
- delivered to interested and engaged subscribers
- compatible with all viewing devices – desktop, laptop, tablet and smartphone – Apple and Android
The same database of subscribers also receive our fortnightly newsletter (number 110 on 12 January 2020, then every second Sunday)
- average open rate is above 35%
- average click-through rate is above 12%
CONTACT web site:
Over the past three years, our web site has recorded some remarkable statistics…
• Average unique visitors per month – 45k (2017) – 46k (2018) – 30k* (2019)
• Average visits per visitor – 1.62 (2017) – 1.59 (2018) – 1.85 (2019)
• Average page views per visit – 3.15 (2017) – 4.2 (2018) – 6.1 (2019)
• Average visit duration – 166 seconds (2017) – 164 seconds (2018) – 274 seconds (2019)
• Total pages viewed – 2.8million (2017) – 3.8million (2018) – 4.2million (2019)
*While our average unique visitors per month is down significantly in 2019 (blaming new Facebook algorithm), the other stats demonstrate that our audience is visiting more often, staying longer and reading more pages. Despite the decline in the number of unique visitors, we still set a new record for pages visited, in 2019.