ADA hires big guns for London expo

Australian Defence Apparel brought in some big guns to help spruik its wares this week at one of the world’s biggest Defence expos – London’s DSEI 2017.

Accompanying ADA employees were Victoria Cross recipients Mark Donaldson and Daniel Keighran, and CONTACT sniper contributor Jason Semple.

CAPTION: ADA rep Alvaro Carvajal, Mark Donaldson VC, ADA CEO Matt Graham, CONTACT sniper contributor Jason Semple, Daniel Keighran VC and Managing Director LE Gear Mark Foote.

Australian Defence Apparel is the ADF’s supplier of uniforms, body armour and other accoutrements, including the unique and patented adjustable pack frame featured in CONTACT 49.

ADA’s ‘celebrity’ trade-show hosts, who were available at DSEI to field questions relating to the ADA product range, also provide the company with ongoing and invaluable insight and technical support throughout research and development processes.

In December last year, ADA purchased CONTACT advertising supporter LE Gear to be its retail arm.

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