ADA buys well-known military-retail chain

Australian uniform manufacturer ADA (Australian Defence Apparel) announced today that it has bought well-known military retail outlet LEGEAR.

LEGEAR Australia is a leading supplier of law-enforcement, military, public safety and outdoor products in Australia and New Zealand.

It has been around since 1999.

Aside from three retail outlets – Gold Coast, Canberra and Melbourne – LEGEAR Australia also boasts substantial wholesale inroads with Defence, Australian Federal Police, State police forces, Customs, Corrections, Emergency Services, SES, AUSAID and Emergency Management Australia.

ADA was established in 1912 as the Commonwealth Government Clothing Factory, responsible for the manufacture and supply of uniforms to Australia’s fighting forces through both world wars and many other conflicts – a role it still plays today.

The Australian Defence Force remains a major customer of the company to this day, with ADA manufacturing and supplying cutting-edge uniforms, protective clothing, ceremonial dress, body armour, helmets and a range of other products.

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ADA CEO Matt Graham said the acquisition of LEGEAR broadened his company’s offering, giving access to new markets and new customers – and access to established relationships with key suppliers.

“LEGEAR is an attractive acquisition, consistent with our strategy of diversification in areas that complement our well-established manufacturing and apparel business,” Mr Graham said.

“LEGEAR distribution network will enable us to introduce our specialised tactical products to a broader market.

“This deal also offers us a valuable e-commerce platform for direct-to-consumer distribution.

“This will put ADA in a strong position to grow faster than the overall market.”

LEGEAR’s managing director Mark Foote will manage the new division of ADA..

 

Happy with the announcement – Chris Dixon General Manager Sale ADA, Matt Graham ADA CEO, Mark Foote Managing Director LE Gear, Daniel Keighran VC Brand Ambassador ADA, Ed Holbrook Chief Financial Officer ADA and Archie Fraser LE Gear.
Happy with today’s announcement – Chris Dixon General Manager Sales ADA, Matt Graham ADA CEO, Mark Foote Managing Director LE Gear, Daniel Keighran VC Brand Ambassador ADA, Ed Holbrook Chief Financial Officer ADA and Archie Fraser LE Gear.

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Brian Hartigan

Managing Editor Contact Publishing Pty Ltd PO Box 3091 Minnamurra NSW 2533 AUSTRALIA

2 thoughts on “ADA buys well-known military-retail chain

  • 22/12/2016 at 4:28 pm
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    The Le Gear Buyout by ADA to me is very fishy and i might say
    so the Australian Government are going to be basically purchasing there own gear from there own commercial operation and at the same time hurting genuine non goverment owned tactical outfitters
    this smacks of price fixing and anti competitive practices by the government should never have been allowed to happen

    Reply
  • 18/12/2016 at 8:08 pm
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    as a ex digger from the 70s and 80s I look forward to reading the contact magazine next year and I like
    to say a happy christmas to all the diggers If I may say my military re-enacting will be up and running
    real good next year to the contact magazine have a good christmas.

    Reply

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