VVCS rebranding – to “Open Arms”

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VVCS – the Veterans and Veterans Families Counselling Service – is changing its name to Open Arms in a total rebrand, starting in October.

Open Arms logo

Launched by Vietnam Veterans as the Vietnam Veterans Counselling Service, then rebranded to its current name when taken over as an official Department of Veterans’ Affairs service, VVCS has been running for about 36 years.

VVCS provides free and confidential, nation-wide counselling and support for war and service-related mental health conditions, such as posttraumatic stress disorder, anxiety and depression.

VVCS also provides relationship and family counselling to address issues that can arise due to the unique nature of military service.

Counsellors have an understanding of military culture and can work with clients to find effective solutions for improved mental health and wellbeing.

Under the rebranding to Open Arms (or, more fully called, Open Arms – Veterans and Families Counselling), the services offered are expected to remain unchanged.

A VVCS spokesman said that although the name was changing, they would continue to provide professional, military-aware support to all current and former ADF personnel and their families.

“Our name is changing but our phone number and professional service are not,” the spokesman said.

“We continue to provide free and confidential support to current and former ADF members and their families 24/7 on 1800 011 046.”

Reaction to the announcement on the VVCS Facebook page has been less than welcoming thus far.

 

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Brian Hartigan

Managing Editor Contact Publishing Pty Ltd PO Box 3091 Minnamurra NSW 2533 AUSTRALIA

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