World of Tanks brews partnership with veteran-owned coffee company

Wargaming’s flagship game World of Tanks has announced a partnership with Australian veteran-owned Ironside Coffee Co.

The collaboration will see Ironside produce a World of Tanks coffee – Arabica Premium Coffee Roast or APCR – which also means armoured-piercing composite round, the main ammunition used by most battle tanks.

World of Tanks have also created invite codes for Ironside customers who purchase from Ironside’s Canberra-based online store and mobile coffee van.

Ironside Coffee Co is run by husband and wife team Ben and Nyomie Horton who collectively served in the Australian military for more than 30 years.

The team’s interest and involvement in the military continues to this day, with Ben producing the Ironside Podcast – a regular podcast that focuses on lessons learnt from leaders in the Australian Defence Force.

World of Tanks Product Manager ANZ Jake Truman said he first heard of the Ironside family through the WarriorU podcast series and knew instantly they’d be a great team to partner with.

“Ironside started supplying beans for the Wargaming Sydney office and World of Tanks began exploring a partnership by providing Bonus Codes for Ironside’s customers,” Truman said.

“We’re now formalising a partnership with a World of Tanks coffee blend, APCR, available soon.

“Both sides also have plans to collaborate on streams and podcasts as well as additional projects and longer-term plans.”

Ben and Nyomie Horton Ironside’s founders said they were thrilled to be working with a company that understood the history and ethos behind Ironside Coffee.

“They are a great fit with our brand and many of our customers. We’re looking forward to more World of Tanks players discovering Ironside coffee,” they said.

“The World of Tanks blend is a premium, single-origin coffee from the Ainaro Muncipality, Timor Leste.

“The premium hand-picked beans are certified free trade.

“Timor Leste and its surrounds is also where Australian Sparrow Force Commandos served in WWII and is an important region for Australian military history.”

Ironside’s World of Tanks APCR coffee will be available from 16 November.

World of Tanks will donate 100% of all profits to Legacy, an Australian charity that supports veterans’ families.

“This is a significant year for World of Tanks to establish such a meaningful relationship” Mr Truman said.

“Not only did the game celebrate its 10-year anniversary, but 2020 also marks three years since World of Tanks launched its ANZ servers.

“It’s a great time to celebrate and work with likeminded people who make up our community.”

Learn more about Ironside Coffee Co. and listen to episodes of the Ironside podcast here or on Spotify and keep an eye out for Ben Horton on future Tanks.TV episodes.

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AND, see CONTACT’s run-in with World of Tanks and a real-life Centurion tank here.

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Brian Hartigan

Managing Editor Contact Publishing Pty Ltd PO Box 3091 Minnamurra NSW 2533 AUSTRALIA

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