Advertising

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View these details in higher resolution here.

 

ADVERTISING SALES

Brian Hartigan

 

WHY ADVERTISE WITH US?

CONTACT Air Land & Sea has established a reputation over 14 years as the best boots-on-the-ground military e-magazine in Australia.

CONTACT provides advertisers with a high-quality outlet to showcase products to an ever-growing niche audience.

CONTACT is already seen as an effective marketing tool by companies with a product to sell directly to an attractive niche market and is ideally placed to assist companies with longer-term strategic aims.

CONTACT is aimed directly at military personnel, former members and civilians with a keen interest in Defence – especially those people destined to enlist and hungry for information.

We seek to attract quality advertisers to match our high standards of writing, photography and presentation – either in the magazine format or here on our very active daily news web site.

Substantial discounts can be gained on long-term bookings.

All advertising can be hyperlinked to the advertiser’s web site – delivering increased potential for direct and immediate interaction with readers.

Advertisers can share Facebook or other links that take customers directly to the magazines or any page in them, including their own ads.

Subscribers to CONTACT are opt-in volunteers whose email address is validated, as an anti-spam measure.

 

EDITORIAL OPPORTUNITIES

CONTACT welcomes press releases and editorial submissions from any source including advertisers (and even non advertisers). Editorial will be considered for publication on its own merits with weight in favour of publication given to advertisers.

To be considered for publication, submissions must be relevant to CONTACT and its audience and be consistant with our style, tone and audience level, or – we reserve the right to edit submitted material to conform with our style and tone, and available space.

Submitted material must be accompanied by strong, high-quality supporting photographs or other illustrative material.

In considering material for publication, some preference will be given to current advertisers – but being a current advertiser does not guarantee publication of submitted material nor confer any ‘right’ to have ‘editorial’ published.

The Q Store page in CONTACT magazine is open to all ‘current advertisers’ to submit review-style articles of 150 words, supported by one high-quality photograph. This article must be specific to the one product under ‘review’ and must not be in the form of a company or general promotion. ‘Current advertisers’ may submit more than one conforming entry. Entries will be accepted on a first-submitted-first-published basis, but also applying fairness in ‘sharing’ of the space.

 

 

COST

Our Media Kit lists our current advertising prices.

The cost of advertising in CONTACT compares very favourably with other magazines and web sites in the genre. Plus, there are generous discounts for long-term bookings.

The effectiveness of an advertising campaign in CONTACT has been recognised by a diverse range of companies, some of whom have supported and relied upon CONTACT for years. Many clients book ‘ongoing’ campaigns – benefiting from further discounts and insulating them against future price rises.

All bookings for advertising in CONTACT are insulated against price rises or other changes as long as the booking is ‘live’. This applies to multi-issue bookings as well as ‘ongoing’ bookings.

An ‘ongoing’ booking remains live until cancelled. An ‘ongoing’ booking indicates a level of commitment and secures larger discounts but can be cancelled at any time, without penalty, with 30-days notice.

 

DEADLINES
CONTACT web site is updated daily, as news comes in. Traffic to the web site is boosted through Facebook, Google+, Pinterest and Twitter, as well as through a fortnightly newsletter sent to all subscribers. Web site advertising (and editorial) can be submitted at any time.

CONTACT Air Land & Sea magazine is published on the 1st of March, June, September and December. Booking and art deadlines are on the 20th day of the month before. These deadlines apply to magazine advertising only (magazine editorial deadlines are minimum 60 days before publication. Phone or email the editor to discuss editorial possibilities).

Editorial submissions and press releases from our advertisers are welcomed and are considered for publication on their own merits (applying some bias in favour of advertisers).

High-quality, high-resolution supporting images are essential.

Early bookings may secure a better choice of position and possible further discounts.
Please reserve your advertising space in plenty of time to allow adequate layout planning.

 

TECHNICAL SPECS
CONTACT seeks to attract quality advertisers to match our high standard of writing, photography and presentation.

If you need help putting together your artwork or need a fresh new look for your ad campaign, we can help. Our design team can quote on any project and are happy to help you through the design process.

For those with artwork ready to go, you may supply it in Adobe InDesign CS6 or earlier, high-res pdf or RGB .jpg – either on CD or by e-mail (max 40meg), or we can download it from your web site or ‘Dropbox’ etc.

CONTACT is put together at 96 dots per inch, though 72 dpi may be acceptable. However, higher resolutions (up to 300dpi) may produce better results, and will ‘future proof’ artwork in the event that the magazine may again be printed on paper (we currently produce print-on-demand yearbooks (but with no advertising included)).

Images should not be delivered embedded in Word or any other Microsoft product, or should not be used after being extracted from Word etc.

CONTACT is produced in standard A4 portrait format.

Ads in the magazine are sold as double-page-spread, full page, half-page horizontal, half-page vertical, quarter page, or ‘strip ads’ on selected pages. We also have a strip-ad option available for placement on the front cover. Advertising on the web site can be 250 x 250 pixels in the right-hand sidebar of every post and the homepage – 728 x 90 pixels at the foot of every post and the homepage – or individual posts, found under ‘Advertising’ in the Categories list in the right-hand sidebar of every page.

  • NOTE: half and quarter-page ads in the magazine are not actually half or quarter of a standard A4 page. Suitable margins must exist between page sides and other ads on the page. See our Media Kit for actual ad dimensions.

Double-page and full-page ads should be based on standard A4 vertical size.
While ‘bleed’ is not strictly necessary, its inclusion can produce surer results. If bleed is already incorporated in art, please leave it there. Bleed is not relevant to half- and quarter-page ads.

When a multi-ad booking is made, new artwork can be submitted for each issue without extra charge – however, the onus is on the advertiser to notify the publisher of any desired change and to submit the new artwork before the applicable deadline.

Web site advertisements can be changed or updated at any time.

  • NOTE: When designing double-page advertisements, bear in mind that on some magazine delivery platforms, double-page spreads may be divided vertically by a fine black line. The magazine may also be presented in single-page format on small-screen devices – or readers may opt to view the magazine in single-page format on any device.

 

TERMS AND CONDITIONS
The publisher reserves the right to alter any of these terms and conditions (above and below) at any time without notice.

MATERIAL DELIVERY – Submitted artwork may be changed at any time before applicable deadlines. In the case of multi-issue bookings, the advertiser may change artwork from one magazine to the next (at no cost) – but the onus is on the advertiser to notify the publisher of any desired change, and to supply the new artwork before the applicable deadline. Web site adverts can be changed or updated at any time. The publisher reserves the right to use a customer’s previous art when new art is not received by the applicable deadline. Full charges apply for booked space when material-delivery deadlines are not met, regardless of what art is used to fill the space.

REJECTION – acceptance of an advertising booking does not constitute a guarantee to publish an advertisement. The publisher reserves the right to reject or request alterations to advertisements for any reason, including but not limited to when artwork does not meet the high artistic standards of the magazine, is ‘flawed’ in any technical respect, is deemed distasteful, offensive or defamatory, contains messages deemed contrary to the goals and aspirations of CONTACT, Contact Publishing Pty Ltd, etc etc.

ENDORSEMENT – Acceptance of an advertisement for publication does not in any way constitute endorsement of a product or service by the publisher and no inference to that effect should be made in the ad or anywhere else. Advertising in CONTACT entitles an advertiser to truthfully claim “As advertised in CONTACT” but does not entitle an advertiser to make the claim “As featured in CONTACT“. This is an ethical issue for us and we reserve the right to police it. Violators may find their indiscretion highlighted in magazine editorials etc, with obvious counter-advertising affects. To us, this rule is a ‘no brainer’, but was made necessary through practical experience.

PLACEMENT – the advertiser agrees that the editor has sole discretion in deciding ad placement within the magazines (except if placement premiums are paid). In deciding ad placement, the editor will give weight to; the artistic quality of the supplied artwork; the suitability of an ad being in proximity to a particular story or suitability of a particular story being in proximity to a particular advertisement; suitability of a particular advertisement being in proximity to any other advertisement; the size of the ad; first booked better placed; and so on.

CANCELLATION – any booked ad may be cancelled before the booking deadline of the applicable magazine (see deadlines above) without cost. Any ad cancelled after the relevant deadline must be paid for in full. An ‘Ongoing Booking’ secures larger discounts and indicates a level of commitment, but, can be cancelled with 30-days notice without penalty. In all cases, the onus to cancel or alter any booking remains with the advertiser.

INDEMNITY – the advertiser warrants that their advertisement, artwork or product does not breach any laws including but not limited to trademark, copyright, privacy, defamation, discrimination, censorship, etc – and indemnifies Contact Publishing Pty Ltd (and all its directors, individual staff, subcontractors etc) from any loss or cost arising from any breach whether deliberate or accidental.
The advertiser indemnifies Contact Publishing Pty Ltd (and all its directors, individual staff, subcontractors etc) from any claim, loss or liability arising (whether directly or indirectly) in connection with the advertisement or the goods or services advertised, from breach of any warranty given or offered, or failure to give or offer, by the advertiser.
While all care will be taken, the publisher does not accept liability for any loss or damage caused by failure to publish supplied artwork or hyperlinks, or through any other error, omission, inclusion or placement.
The publisher does not accept responsibility, and the advertiser will not hold the publisher liable, for the reproduction quality of ads when artwork is submitted at less than the proscribed technical specifications above, nor for the reproduction quality of ads as presented on any third-party platform.
The publisher does not warrant that colours can be matched perfectly in any case.

PRICES – the publisher reserves the right to alter prices at any time. However, a customer who has signed a booking agreement will be exempt from such price variations until the current agreement ends, at which time a new price may be negotiated.

PAYMENT – invoices are sent out shortly after publication date. Invoices for newsletter and web site advertising will be sent at the commencement of the booking. Payment is expected within 14 days from invoice date.
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