Australian Warrior Expo – let me explain what it is

Australian Warrior Expo is a pretty unique opportunity for companies specialising in the law-enforcement, military, emergency-services and security-products-and-equipment field to talk directly to buyers – and for both personal and institutional buyers in those fields to talk directly to the companies.

“But that sounds exactly like any other conference”, I hear you say.

Australian Warrior Expo is not a conference – no death by Powerpoint – no boring ‘lectures’ – and no trudging through trade booths just because the organisers ask you to ‘support the companies that made all this possible’.

AWE is all about the trade booths – all about turning up to ‘talk turkey’ with people who want to sell stuff – because the attendees are there specifically to buy stuff, either directly on the day or later down the track when their parent unit or organisation is ready to sign a procurement contract.

In this regard, Australian Warrior Expo is unique – there’s simply nothing else like it in Australia.

AWE Event Manager Ashleigh North says that in deciding to pull this major event together, she consulted widely with people from both sides of the aisle.

“Exhibitors tell me they are tired of investing huge sums to set up in exhibition halls that are virtually empty except during coffee and lunch breaks, because the ‘conference’ is just that – a conference, where the exhibition is little more than a side show,” she said.

“On the other hand, conference attendees turn up for the lectures or the key-note speeches and, for many, the ‘side show’ is little more than a place to mingle between talks with fellow attendees with a coffee in hand.

“For the serious operators and serious buyers Shot Show in Vegas is what they’d all love to attend – but the cost is prohibitive, especially if they want to go in an official capacity.

“So our idea with Australian Warrior Expo is to bring a little bit of Las Vegas to BrisVegas!

“Of course, Australian Warrior Expo won’t be no “Shot Show” – that thing is unbelievable – but that’s the style of event and vibe we’re aiming for.”

Australian Warrior Expo will feature trade exhibitions where company booths will be well staffed to talk with a keen crowd of attendees who are there for the flip side of the exact same coin – to buy, or at least learn about equipment offerings in the law enforcement, military, emergency services and security industries.

And so that the serious talking about equipment and gear can proceed on each stand un-distracted, there will also be a huge retail store on site where all the gear being discussed can be purchased – significantly below retail in most cases.

Australian Warrior Expo will be held at the massive, impressive and recently modernised Brisbane Showgrounds, almost in the centre of BrisVegas, on 15, 16 and 17 November – from 10am to 4.30pm on Thursday, 10am to 6pm on Friday, and with an early mark (9am-1pm) on Saturday.

Complementing the serious expo business during the day, a VIP night with guest speaker on Thursday, and an AWE Party on Friday (both with limited tickets available), will offer ample extra opportunities to mingle with like-minded people in a more relaxed atmosphere.

Ashleigh North says, “The interest, enthusiasm and momentum thus far for Australian Warrior Expo has been phenomenal from both exhibitors and attendees alike”.

“There’s nothing else like this in Australia.

“This will be a unique event for this niche market – at least until the next one,” she says with a grin.

Whether you’re a personal retail shopper in the law-enforcement, military, emergency-services or security industries – or even an outdoor enthusiast – or if you’re involved or interested in your parent-organisation’s corporate equipment-procurement field, Australian Warrior Expo is for you.

Likewise, if you are a company wishing to sell into those markets, Australian Warrior Expo is a unique, exciting and groundbreaking opportunity you can’t afford to miss.

For attendee and exhibitor information, visit www.australianwarriorexpo.com.au

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Brian Hartigan

Managing Editor Contact Publishing Pty Ltd PO Box 3091 Minnamurra NSW 2533 AUSTRALIA

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